Project WhyΛble : Freelance
a new identity and website was required for a company that helps build & launch startups who aim to solve global issues.
Work
Identity
Web Design
Style Guide
Date
2020
THE CLIENT
WhyΛble _ LONDON, UK
WhyΛble builds and launches new technology startups and help innovative businesses solve major global problems.
THE CHALLENGE
design a new identity and website that is inspiring, bold yet professional to match WhyΛble’s values and processes.
Before
Soft and playful visual aesthetics and tones
No identifiable brand colour palette
MY ROLE
to design a clean and simple responsive website with aesthetics that's innovative, artsy and professional.
Mission Statement
“The process we follow is a lean and iterative approach, much like how nature evolves. E.g: ANTS, a complex organism within our natural world, supporting their ecosystem, going about their job.”
Words from the WhyΛble founder
Updated logo designed by WhyΛble
THE SOLUTION
a company that aims to have huge global impact deserves a strong, more striking brand identity.
I chose this colour scheme with nature in mind, hence the blue and green tones, which nicely contrasts against the vibrance of the pink to mirror the impact the company aims to create.
“Technological solutions will not only create a more socially and environmentally conscious world but will also help to create an empowering ripple effect that will impact the next generation.”
THE WEBSITE
a simple, clean layout combined with stark, vibrant and engaging visuals to enhance brand impact.
Website | Desktop
About Page | Desktop
Blog Page | Desktop
Article Page | Desktop
Contact Page | Desktop
Contact Page | Mobile
THE STYLE GUIDE
